Has anyone done this? It’s not an easy thing to do with any degree of accuracy.
I’ve been working off my own homegrown financial models, based on a number of KPIs, namely:
- “Organic” Visitors (predicted)
- PPC traffic based on Google Adwords Estimator
- Average Order value (estimated on market knowdlege)
- Average conversion rate (based on data from here)
- Unit shipping costs
- Amortised Returns Factor (A % of gross order intake)
- Card processor margins
- Staff rates etc
Does anyone have any good models built, or some spreadsheets with a better starting point? Would be much appreciated.
Cheers,
Matt
Matt
Matt writes this blog and doesn't often have much useful to say. Matt apologizes for the rather random mix of geek, tech, thoughts, rants and information that end up in this cyber bits-n-bobs box.
Matt Likes to talk about himself in the third person